Our Board of members
The Mexico-Canada Alliance of Commerce is led by a distinguished board of professionals, entrepreneurs, and community leaders committed to strengthening the economic and cultural ties between both nations.
Our board members bring together decades of experience across key sectors, trade, investment, education, innovation, and diplomacy, working collaboratively to create opportunities for businesses and individuals on both sides of the border.
Each member represents the shared vision of fostering sustainable growth, encouraging cross-border collaboration, and building a strong binational network that supports entrepreneurs, investors, and institutions seeking to expand in Mexico and Canada.
Explore the profiles of our board members and learn how their leadership, expertise, and dedication are shaping the future of Mexico-Canada business relations.
President
Guillermo Cruz Rico
Founder and legal strategist with extensive experience in cross-border business and immigration law. Guillermo leads the Alliance with a clear vision of strengthening commercial, legal, and cultural ties between Mexico and Canada.
Operations & Membership Director
Luz Elena
With a strong background in organizational management and operations, Luz Elena ensures the Alliance runs efficiently. She oversees administrative processes and supports the execution of programs that connect members across both countries.
Communications & Marketing Director
Jose Michaca
Creative Director and Digital Marketing Strategist with over a decade of experience in advertising and international business development. José leads the Alliance’s communication efforts, branding, and marketing initiatives to expand its reach and visibility.
Technology & Systems Director
Mauro Zegarra
The mind behind the Alliance’s digital infrastructure. Mauro develops and maintains the technological systems that power our operations, ensuring seamless connectivity, data security, and innovation within our platforms.
Design Director
María Grazia
A multidisciplinary designer passionate about visual storytelling and user experience. Maria Grazia leads the creative direction of the Alliance’s visual identity, ensuring every project reflects professionalism, clarity, and binational collaboration.
TAILORED SOLUTIONS
We offer personalized guidance through a network of experienced mentors, industry professionals, and binational experts in Canada. Our team has a strong track record in business intelligence, international trade, business development, and legal strategy. Each expert contributes practical knowledge and support through their respective firms, ensuring our members receive reliable and actionable advice.
As an MCAC member, you have access to customized solutions designed specifically around your business needs, along with preferential member rates. Whether you are exploring market entry, expanding operations, refining strategy, or navigating regulatory frameworks, we are here to support your growth every step of the way.
Connect with us to discover how these tailored solutions can benefit your business.